Gisele and Baz For Chanel Nº5

Gisele Bündchen is the new face of the mythic perfume of Chanel. The campaign is also the second collaboration between the French brand and the talented director, Baz Luhrmann. 

This is a new era for Chanel Nº5 for many reasons:

1. Gisele is the first model to endorse the perfume since the 80s. 
2. She also is a social media queen. The best example is the photo she posted to tease the collaboration and which generated a huge buzz last week. 
3. According this teasing, it seems that their is a will to empower the Chanel Nº5's woman. 

Before releasing it, Chanel through a party reuniting models (Karlie Kloss, Gigi Hadid), ambassadors (Lily Allen), peoples and of course Gisele, Karl and Baz: 

UPDATE: Discover the campaign: